About + CV

Design-minded. Product-focused. Hands-on.

Senior Product Designer with 9 years of experience at the intersection of product strategy, UX/UI and technology. I combine enterprise design expertise with hands-on AI-assisted development, taking products from early concepts to working, shipped experiences.

I bring a pragmatic, collaborative approach to complex product challenges, connecting business goals, user needs and technical constraints. From stakeholder alignment and scalable design systems to prototyping, implementation and release, I focus on moving products forward.

What I bring

Product Strategy & Design

Problem framing, UX strategy, interaction design, high-fidelity UI and design systems.

Enterprise & Collaboration

Complex digital environments, stakeholder alignment, workshops and Agile and scaled Agile teams.

AI Product Development

Building products with Claude Code, Xcode and modern development tools, from architecture and implementation to testing and release.

End-to-End Product Ownership

Taking my own products from initial idea and product decisions through design, development, testing and launch.

Framer & Web

Official Framer Partner, delivering custom websites from design and implementation to launch and ongoing maintenance.

See Framer work

Background

9 years of experience in digital product design.
Bachelor of Science, Amsterdam University of Applied Sciences.
PSPO I, Professional Scrum Product Owner.
IBM Generative AI Certificate, Coursera.

Alongside long-term client engagements, I build and ship my own digital products and run a custom Framer website practice. This combination keeps me close to both the strategic decisions behind products and the practical work required to bring them to life.

Certifications

Tools

Figma
Claude
ChatGPT
Grok
Lovable
Gemini
Notion
Slack
MS Teams
MS Outlook
Atlassian
Google
Framer
WordPress
Supabase
Firecrawl
Apify
Cloudflare
Token Studio
Axure

Experience

May '25 - Present

Senior Digital Product Designer @ Wygwam (NIKO)

I take full ownership of the design direction and experience strategy for a digital product platform. Working with a high level of autonomy, I design the complete user interface, from UX thinking and product management to a scalable design system with token-based theming.

April '23 - June '25

Senior UI Designer @ Ravago

I designed digital platforms with a focus on user experience and interface, working with designers, developers and marketing teams to continuously improve customers' digital experiences. I was part of a team shaping the future of the chemical industry and recycling using digital technologies.

August '22 - April '23

Senior UI Designer @ KBC Belgium

Freelance UI designer on KBC's digital products. I also did the full Bolero trading app redesign, in collaboration with one UX and one UI designer.

May '22 - July '22

Lead Designer @ ANWB Nederland

In an incubator I designed and prototyped a new product with the expert team. A complete Figma environment with a multi-layered prototype (conditional / user types) was created over six weeks, alongside multiple usability studies.

June '20 - April '22

Lead Sales & Marketing @ Holland Movers Group

Started in 2015 as a mover, then took over on- and offline communications. I did the complete redesign of Holland Movers, including website, trucks, and internal communications, and as team-leader sales helped grow revenue 117%+ in Q4.

May '18 - Feb '20

UX & UI Designer @ Converdy

Freelance UX/UI designer. I created over 200 sections for the templates and visual builder, and actively managed the support channels and partly the social media.

Aug '17 - Ongoing

Graphic Design @ 99Designs

Designed 200+ logos (including variations) for clients through contests, and won competitions for a coffee brand in France, a golf club in Washington, and more.

Aug '17 - May '18

WordPress Developer @ Yilps

Designing, coding and modifying WordPress sites at a small Amsterdam agency, from layout to function. I built over 40 websites during this period.

Sept '17 - March '18

SEO Executive @ Trend-Development

On-site and off-site competitor analysis, performance reporting with Google Analytics, and assisting the content team with SEO content.

May '16 - July '16

Visual Design Intern @ Kick Creative

Graphic communications for print and web at a creative agency serving the film industry and big tech. A kickstart in mastering the Adobe Creative Suite.

Feb '15 - Sept '16